// Digital Strategist & Analyst
Signal in the noise. Strategy in the data.
I'm a Central Arkansas-based digital strategist combining marketing intuition, social media expertise, and analytical precision to help businesses grow. Through Metcalf.Solutions, I deliver strategies that are data-informed and results-driven.
My background spans entrepreneurial ventures, campaign management, and market research—giving me a ground-level understanding of what actually moves the needle. I translate complex data into clear decisions.
Whether you need a sharp social presence, a smarter marketing funnel, or insight into what your data is really telling you, I build systems that work.
A comprehensive digital presence for an insurance provider — blending trust-based UX with conversion-optimized design. Demonstrates my approach to regulated industries where credibility is the product.
An Iran War intelligence briefing platform delivering structured geopolitical analysis. Showcases editorial architecture, real-time data synthesis, and information design at operational scale.
Whether you have a project in mind or a problem that needs solving, I'm open to conversations that lead somewhere meaningful.