Three distinct website visions for MRI Roofing & Restoration — each designed to generate qualified leads, establish trust, and set you apart from every other contractor in Arkansas.
This proposal isn't a final quote — it's a conversation starter. Inside you'll find three fully realized website concepts, each built around a distinct strategy for how MRI can position itself online. Review each one, explore the benchmark examples, answer the questions honestly, and we'll build something that truly reflects who MRI is and who you want to serve.
MRI isn't a typical roofing company. While competitors show up, nail down some shingles, and move on, Shane and his team walk homeowners through the entire storm restoration journey — from initial damage assessment to insurance claims navigation, through to a fully restored home. That includes roofing, siding, windows, water damage, flooring, mailboxes, and more.
That comprehensive, client-first model is your biggest competitive differentiator — and your website needs to make that unmistakably clear from the first second a visitor lands on it. The right website doesn't just list services. It builds trust before a homeowner ever picks up the phone.
Shane's unique connection to Arkansas insurance regulations — including access to an Arkansas Department of Insurance insider — creates a rare opportunity to become the educational authority on homeowners insurance for Central Arkansas residents. That's a content moat few competitors can replicate.
Read through all three website concepts and visit the benchmark URLs at your own pace. Take notes on what feels right and what doesn't.
Fill out Section 4 honestly — there are no wrong answers. Your gut reactions are as valuable as your deliberate choices.
We'll review your responses together, clarify any open questions, and I'll produce a scoped project proposal with pricing options.
Each concept represents a fundamentally different philosophy for how your website creates value — not just different visual styles, but different strategies for how a visitor becomes a paying customer.
This concept leans hard into MRI's most powerful differentiator: you're not just a roofer. You're a complete restoration partner. Most homeowners don't know that one company can handle the entire scope of storm and water damage — from the shingles to the subfloor. This site makes that crystal clear, front and center, in a polished, trust-heavy design that feels closer to a premium service firm than a contractor website. Think clean photography, bold service icons, a prominent "Free Damage Assessment" CTA, and a visual journey that walks homeowners through exactly what working with MRI looks like from start to finish.
SERVPRO positions itself as a comprehensive damage restoration brand, not a trade contractor. Notice how the homepage immediately communicates broad service scope, leads with a clear action ("Find Your Local SERVPRO"), and uses professional photography to build trust before quoting a price. MRI has a similar opportunity to own this positioning locally in Central Arkansas — but with the personal, owner-operated authenticity that a national franchise can never match.
This concept positions MRI as the specialist for storm damage claims and insurance-backed restoration in Central Arkansas. Where Concept 1 is broad and comprehensive, this version is laser-focused on the post-storm homeowner: someone who just had hail punch through their roof, who's never filed a damage claim, and who is completely overwhelmed. The site is designed to be found the moment someone searches "storm damage roof [city]" and to immediately communicate: We've done this hundreds of times. You don't have to figure this out alone. Bold urgency, clear steps, and an empathetic but expert voice dominate the design. A dynamic "Was Your Neighborhood Hit?" hail map feature could set this site apart from virtually every competitor in Arkansas.
Storm Group Roofing built their entire brand around the storm-to-claim experience. Notice the urgency-forward design, the "Insurance Claim Help" navigation item at the top level, and how quickly the site establishes credibility through process clarity rather than just photos of nice roofs. Their site converts because it meets a stressed homeowner exactly where they are emotionally. MRI can do this better by adding Shane's insurance-industry knowledge and Arkansas-specific content as a differentiator.
This concept is the most ambitious and long-term of the three — and potentially the most valuable. Rather than leading with services, it leads with education. Leveraging Shane's unique access to Arkansas Department of Insurance knowledge, MRI becomes a trusted public resource for homeowners who want to understand their rights, their policies, and what they're entitled to after storm damage. The blog becomes the front door — rich with articles on Arkansas insurance regulations, policy changes, how to read an adjuster's report, and what contractors are legally permitted to do on your behalf. Organic traffic from this content compounds over time. Homeowners who read your content already trust you before they ever call. The services section exists, but the site's identity is advisor first, contractor second.
Adam Bensman built an entire brand and business by publishing deeply useful educational content about insurance restoration roofing. Contractors pay him thousands for his knowledge. Notice how his site leads with content and credibility — not a phone number or discount. Shane has an even more powerful asset: real Arkansas insurance regulatory knowledge. A homeowner searching "Arkansas insurance won't pay for my roof" who finds Shane's blog article becomes an extremely qualified lead — they already know they need help and they already trust MRI before making contact.
Please work through each section below as honestly and specifically as you can. This is not a test. There are no wrong answers. The more detail you provide, the better I can tailor the proposal to exactly what you need.
Once you've completed this questionnaire, we'll schedule a 30-minute discovery call to review your answers, discuss direction, and I'll prepare a formal scoped proposal with pricing options within 5 business days.